project overview

In the summer of 2024 I interned at an agency named Antidote 71. The internship involved spearheading the launch of a t-shirt company as a full fledged e-commerce website: 71 Shirts. The project was a collaboration of a couple year’s of interns, and while I was there, my role ended up being a blend of digital creative and strategy. I helped redesign the Website and organize the Launch. I made various Product Changes and helped standardize the overall site. I managed and revamped Social Media for 71 shirts. I also ran paid ad campaigns that I designed and reviewed through Meta Ads. Lastly, I gave a recommendations and Reflections presentation where I displayed what i learned and documented my progress to help guide future interns.